Underground Index
Local SEO · Built to perform
Case study - pressure washing - new york
Exquisite Exteriors
A 2+ year engagement that resulted with a competitor acquisition.
"I already had a website, but it wasn't getting work. Sal tightened everything up, improved load speed, and got me in front of the right people. Within 10 days, I had twice as many clients. Underground Index works."
OWNER, EXQUISITE EXTERIORS LLC - NEW YORK
THE SITUATION
BEFORE
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Not ranking in top 10 for any primary service keywords
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Website existed but generated no inbound leads
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Google Business Profile incomplete and unoptimized
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No performance tracking or visibility data
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Competing blind against stronger local operators
AFTER
✓ Top 3 in Google Maps for all target service keywords
✓ Inbound leads doubled within 10 days of site launch
✓ 180% organic traffic growth year over year
✓ Consistent lead volume replacing outbound hustle
★ Acquired direct local competitor Upstate Softwash
WHAT WAS DONE
Over two years, Exquisite Exteriors grew its inbound client volume to the point where it was able to acquire a direct local competitor — Upstate Softwash — absorbing their customer base entirely. This is not a traffic story. It is a business outcome story. Visibility became revenue. Revenue became market share.
