
We work with a limited number of clients per market to ensure focus and measurable growth.
Who We Help
We work with competitive local businesses where Google rankings directly impact revenue.
How We Turn Google Visibility Into Revenue
A simple, focused process built for competitive local businesses.
Step 1:
Diagnose the Gaps
We analyze your website, Google Business Profile, competitors, and search visibility to identify exactly where you’re losing leads.
-
Ranking gaps
-
Conversion issues
-
Missed keyword opportunities
Step 2:
Fix What Matters
We prioritize the changes that directly increase visibility and lead generation — not vanity metrics.
-
Google Maps optimization
-
Service-based keyword targeting
-
Website conversion improvements
Step 3:
Track & Scale
We track rankings, calls, and website actions monthly — then refine the strategy based on real performance data.
-
Keyword movement
-
Call and form tracking
-
Ongoing technical improvements
Step 1:
Diagnose the Gaps
We analyze your website, Google Business Profile, competitors, and search visibility to identify exactly where you’re losing leads.
-
Ranking gaps
-
Conversion issues
-
Missed keyword opportunities
Step 2:
Fix What Matters
We prioritize the changes that directly increase visibility and lead generation — not vanity metrics.
-
Google Maps optimization
-
Service-based keyword targeting
-
Website conversion improvements
Step 3:
Track & Scale
We track rankings, calls, and website actions monthly — then refine the strategy based on real performance data.
-
Keyword movement
-
Call and form tracking
-
Ongoing technical improvements
Real Client Results
Measured growth in rankings, traffic, and lead generation.
Pressure Washing Company
Before
Not ranking in top 10 for primary service keywords
After
180% increase in organic traffic
Top 3 in Google Maps for target services

Organic traffic growth year over year.

Organic traffic growth February 2026.
Tattoo Shop
Before
Limited organic traffic and inconsistent website inquiries.
After
172 sessions in February, including 107 from Google search and 7 tracked contact clicks.
Tattoo Shop
Before
Lower traffic volume and limited inbound booking activity
After
817 sessions in 30 days (+67%), 27 lead form submissions (+50%), and 417 organic Google visits

Organic traffic growth over a 30 day period.
Trusted by competitve local businesses
I already had a website, but it wasn’t getting work. Sal tightened everything up, improved load speed, and got me in front of the right people. Within 10 days, I had twice as many clients. Underground Index works.
Exquisite Exteriors LLC, NY
Underground Index completely changed how fast clients find me. Within an hour of finishing one tattoo, another client booked and was in my chair. The visibility boost has been unreal.
Darkstar Tattoo, CA
Working with Underground Index has been a game changer. My bookings increase week after week. I’m finally getting found by new clients without chasing them.
Sarva Energy Healing, CO
Performance-Based Pricing.
We operate on a performance-based model with no long-term commitments.

Local SEO Growth Program
Built for competitive local businesses serious about measurable growth.
What's Included:
Google Business Profile optimization
Targeted keyword strategy
On-page SEO improvements
Website conversion optimization
Monthly tracking + performance reporting
Investment ranges from
$500–$1,000/month
60-Day Performance Trial
See measurable results in 60 days—
or you don't pay
We'll show you exactly where you're losing
revenue - and what to fix first
Investment ranges from
$500–$1,000/month
60-Day Performance Trial
See measurable results in 60 days—
or you don't pay
We'll show you exactly where you're losing
revenue - and what to fix first
Frequently asked questions

About Underground Index
Strategic Local SEO for Competitive Service Businesses
Underground Index was not built in a boardroom. It was built by someone who understands what it feels like to compete in crowded markets where visibility determines revenue.
I started this to help serious service businesses win where it matters most — Google Maps visibility, qualified leads, and measurable growth.
I do not stack dozens of clients and recycle strategies. I work with a limited number of businesses per market to ensure focus, execution, and performance.
Your brand voice stays yours.
Your reputation stays protected.
Your growth becomes intentional.

Why Work With Me
• B.S. in Information Technology
• Advanced background in programming and technical systems
• M.S. candidate in Cybersecurity
• U.S. Military Veteran
• Specialized in Local SEO for high-competition service industries
Technical depth matters in SEO. Most agencies outsource it. I do not.

Results Over Reports
One of my earliest clients doubled his inbound business in ten days after a performance rebuild and visibility overhaul.
That is not luck. It is structure, speed, and execution.
I focus on:
• Google Maps ranking strategy
• Service-area keyword dominance
• Conversion-focused website improvements
• Real lead tracking and measurable ROI
No vanity metrics. No fluff reporting. No long-term contracts.

Who This Is For
This is for business owners who are serious about growth.
For operators who understand that visibility equals revenue.
For brands that want a strategic partner — not just another vendor.
If that sounds like you, let’s talk.


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