Your competitors aren't better. They're just ranking higher.
Underground Index runs local SEO, Google Ads, and Local Services Ads for service businesses. One client per market. Month-to-month, no long-term contracts.
Apply for a Free AuditFree, no obligation. We respond within 48 hours. If your market is already taken, we'll tell you upfront.
Active client results — Exquisite Exteriors, New York
Real numbers. Not projections.
YTD / YOY 2026.
What we actually do
No packages. No tiers. No upsells. We build the right strategy for your market and execute it month over month.
Local SEO
We rank you in the cities your customers actually search, not just your own name.
Google Business Profile
We optimize every field and build the signals that push you into the map pack.
Website Builds
Fast, clear sites built to convert visitors into calls, not just exist online.
Google Ads Management
Campaigns targeting buyers in your service area. Every dollar tracked.
Local Services Ads
The verified badge at the very top of Google, above paid search and the map pack.
Digital Strategy Consultation
Not sure where to start? We audit everything and hand you a prioritized plan.
How Exquisite Exteriors acquired their local competitor
“I already had a website, but it wasn't getting work. Sal tightened everything up, improved load speed, and got me in front of the right people. Within 10 days, I had twice as many clients.”Owner, Exquisite Exteriors LLC — New York
How it works
Free Audit
We review your site, GBP, and local rankings. You get a plain-English breakdown of what's holding you back.
Strategy Call
We walk through the findings and propose a specific plan for your market. No generic pitch deck.
Execution
We get to work. Monthly reporting with real numbers, no vague updates.
Growth
More cities. More traffic. More booked jobs. The work compounds month over month.
What clients say
“Sal has really helped me grow my business and refine my online presence. Very helpful and professional, it has been great to work with him.”James Stearns, Google review
“I had a horrible time trying to build my website. Sal fixed both my website and my search rankings. I truly love this guy, weird mustache and all. Seriously great guy, honored to work with him.”Kevin Owings, Google Local Guide
Questions answered
Is there a contract?+
Just a straightforward month-to-month agreement. It lays out what we're responsible for, what you're responsible for, and your payment date and amount, all in plain language. Stay because it's working, not because you're stuck.
How fast will I see results?+
Most clients see measurable improvements within 30-45 days. Stronger ranking growth and lead consistency typically build over 3-6 months as Google gains trust.
Do you charge for the audit or consultation?+
No. If you want an audit, have questions, or just want advice on what to fix yourself, that's free. No charge, no catch.
Do I need a new website?+
Not always. If your current site can be optimized and improved, we'll work with it. If it's limiting growth, we'll recommend specific upgrades.
How involved do I need to be?+
Minimal. After initial onboarding and access setup, we handle implementation and reporting. You'll receive clear updates without managing the technical work.
Do you work with multiple businesses in the same area?+
No. We limit client overlap within direct service areas to avoid internal competition and conflicts of interest. Your market stays protected.